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Marketing Executive

Job Description

Our client is a global leader in steel products for construction industry. Due to expansion, they are looking for a Marketing Executive to add value to their growing brand.

Job Responsibilities

  • A track record with minimum 2 years’ experience in a fully integrated B2B marketing role. You will be comfortable working closely with sales and technical functions in an organisation with a focus on product development.
  • A combination of creative skills and digital expertise to bring to the team, developing visual and written advertising and communications for a wide range of digital platforms including email, website and social media.
  • A confident self-starter with excellent attention-to-detail and project-management skills, who enjoys the challenge of working with technical product information.
  • Personable and outgoing, you will relish opportunities to collaborate with a wide range of stakeholders such as working with design, web development and external agencies to manage platforms and produce engaging content.
  • Plan and launch new products and services. Working with subject matter experts, as required, to develop professional and engaging media rich content.
  • Maintaining and analysing the effectiveness of technically accurate, market-specific and integrated marketing communications and customer campaigns.
  • Manage marketing objectives, develop plans and analysing marketing activity against agreed KPIs.
  • Content planning and creation for digital platforms such as videos, website copy, blog posts, e-newsletters and engaging case studies.
  • Production of marketing materials including brochures, technical datasheets, leaflets etc
  • Organising and attending events e.g., exhibitions, conferences, webinars
  • CMS system management for global websites
  • Agency and supplier management to deliver results within budget, including graphic design, copywriting, translations, print, SEO, web development, exhibition build etc.
  • Creation of internal communications materials such as posters and videos

Skills + Experience

  • Marketing degree or similar equivalent higher education qualification
  • Minimum of 2 years’ experience in a B2B marketing communications role, supporting both offline and online multi-channel marketing activities, ideally in an international Marketing Communications role.
  • Experience using Microsoft Office, Adobe Creative Cloud (Indesign, Photoshop, Premiere Pro), email marketing platforms (e.g., Mailchimp, Dotdigital), Google Analytics and website CMS systems
  • A proven record of transforming complex technical details into tangible selling points and relatable marketing content.
  • Ability to analyse marketing data and activities to translate into insight-based reports.
  • Strong project management, organisational, analytical and administrative skills.
  • Excellent proofreading abilities and an interest in the creative side of marketing that ensures a high standard of work is maintained.

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JOB CATEGORY

Sales and Marketing

LOCATION

Yorkshire and The Humber

TOWN / CITY

Sheffield

JOB TYPE

Full Time

EXPERIENCE LEVEL

Mid-Level

SALARY

£25,000

REFERENCE NUMBER

JS110